Together with the team at Publicis Sapient we partnered with the teams at Nestlé and Starbucks to bring the level of quality, service and connection that people expect from Starbucks into the At Home experience. A new digital platform launched in 10 markets which leverages the heritage and cultural cues of an iconic brand.

We developed an experience vision for the platform which distilled an influential 50-year-old brand into a progressive new digital design system: faithfully connecting brand and customer experience. The result for the user is a rich exploration of product and company culture. Designing for radical simplicity of choice. The new experience balances inspiration with utility for both coffee explorers who crave discovery, and coffee purists who desire immediacy and service. Each small interaction is designed to remove uncertainty of product selection: displaying roast and format alongside stories of provenance.

Together with the team at Publicis Sapient we partnered with the teams at Nestlé and Starbucks to bring the level of quality, service and connection that people expect from Starbucks into the At Home experience. A new digital platform launched in 10 markets which leverages the heritage and cultural cues of an iconic brand.

We developed an experience vision for the platform which distilled an influential 50-year-old brand into a progressive new digital design system: faithfully connecting brand and customer experience. The result for the user is a rich exploration of product and company culture. Designing for radical simplicity of choice. The new experience balances inspiration with utility for both coffee explorers who crave discovery, and coffee purists who desire immediacy and service. Each small interaction is designed to remove uncertainty of product selection: displaying roast and format alongside stories of provenance.