H&M x Alexander Wang
H&M x Alexander Wang
H&M x Alexander Wang
H&M
Alexander Wang
H&M
Alexander Wang
H&M – Alexander Wang
Every year H&M launches an exclusive designer collection. In 2014 H&M teamed up with New York based designer, Alexander Wang, and B-Reel teamed up with H&M and Sandberg&Timonen to create the digital experience. The Alexander Wang x H&M collection features exclusively designed garments and accessories with fine technical details and innovative fabrics for both fashion and function. We partnered up with the creative team Sandberg&Timonen and created the digital campaign site including an explosive interactive film experience. Our mission was to create a digital experience that had the same feeling of style and functionality as the collection, and at the same time, we wanted to allow the user to get carried away and browse the products in a highly practical, yet delicate way. The site was also localized for more than 50 different markets.
Find more info and team further down.
Every year H&M launches an exclusive designer collection. In 2014 H&M teamed up with New York based designer, Alexander Wang, and B-Reel teamed up with H&M and Sandberg&Timonen to create the digital experience. The Alexander Wang x H&M collection features exclusively designed garments and accessories with fine technical details and innovative fabrics for both fashion and function. We partnered up with the creative team Sandberg&Timonen and created the digital campaign site including an explosive interactive film experience. Our mission was to create a digital experience that had the same feeling of style and functionality as the collection, and at the same time, we wanted to allow the user to get carried away and browse the products in a highly practical, yet delicate way. The site was also localized for more than 50 different markets.
Find more info and team further down.
Team
Client
H&M
Agency
B-Reel + Sandberg & Timonen
Creative Director & Art Director
Nina Thelberg Eklund
Design
Alexander Gårdenberg
Developer
Johanna Tano
Selected Works
Volvo – Car configuratorWeb design
Volvo – Discover VolvoWeb design
H&M Home - Looking For ShapesArt Direction
Netflix – BlackmirrorArtwork design
Berluti – ChristmasArt Direction
H&M Home – HolidayArt Direction
Storytel – Brand RelaunchDesign & Animation
H&M x Alexander WangWeb design
H&M Home – SummerArt Direction
TusenöWeb design & Film