L'Oréal
Makeup Genius Launch

For the Nordic launch of the long time awaited Makeup Genius app from L´Oréal Paris, we took care of the digital communication and launch strategy together with a production of two films starring one of the biggest beauty bloggers in scandinavia, Linda Hallberg. The campaign sites purpose was to introduce the Makeup Genius app and give the users a deeper look into the numbers of impressive features it provides. This also led and gave them the opportunity to download the app in AppStore and GooglePlay. First up was Denmark, where the app already at day one topped the list in AppStore.

Client
L'Oréal

Agency
Ottoboni

Role
Art Director & Designer

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