Every year H&M launches an exclusive designer collection. In 2014 H&M teamed up with New York based designer, Alexander Wang, and B-Reel teamed up with H&M and Sandberg&Timonen to create the digital experience. The Alexander Wang x H&M collection features exclusively designed garments and accessories with fine technical details and innovative fabrics for both fashion and function. We partnered up with the creative team Sandberg&Timonen and created the digital campaign site including an explosive interactive film experience. Our mission was to create a digital experience that had the same feeling of style and functionality as the collection, and at the same time, we wanted to allow the user to get carried away and browse the products in a highly practical, yet delicate way. The site was also localized for more than 50 different markets.