The campaign literally revolves around one big fundamental moment in life, the birth. It’s a strong and iconic scenery that immediately speaks of what’s happening, but if shifting focus just a slight bit a more dynamic storyline arises. “One story, all the angles”. B-Reel shot and produced the TVC along with two integrated formats, targeting rich media banners and out of home screens. We executed all of the designs and compositions to fit the live footage but also targeting a number of print ads. We retouched, designed and composed the stills, all shot on a second day of shoot.