By taking a deep dig into the world of HBO’s blockbuster True Blood, we created an interactive commercial that challenged hardcore fans to show that they really about True Blood’s Season 3. Through an interactive commercial, we challenged the extensive fan base to show just how much they could recall from the third season of their beloved True Blood. And only the real “Truebies” were able to prove that they really knew it all. Our knowledge of technology and filmmaking came together to create a game around hidden elements in the commercial, and we gave users the tools needed to explore the material in great detail. Users could manipulate the video in multiple ways: play it forward, backward, jump frame by frame accurately and zoom into any region of the image to see full detail.