Adidas
Unite All Originals

Together with Sid Lee, B-Reel developed a cross-platform experience for adidas originals. In 2013 adidas originals is setting out to unite all originals in a way that inspires the next generation youth to collide, combine and create something truly new. Innovation, inspiration and revelation are all byproducts of things collided and it's from this creative wreckage that new expressions of originality are born.

Client
Adidas

Agency
B-Reel & Sid Lee

Role
Digital Designer

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